E-commerce Platform
Designed and launched the e-commerce platform for PlainSmart, a direct-to-consumer basics brand focused on sustainable, high-quality essentials.
Overview
PlainSmart was a direct-to-consumer startup focused on high-quality, sustainable basics. I designed their complete e-commerce experience from the ground up.
The Challenge
As a new brand entering a competitive market, PlainSmart needed to:
- Establish brand credibility quickly
- Communicate their sustainability story
- Convert first-time visitors efficiently
- Build a foundation for growth
Approach
Brand Expression
Worked closely with the founding team to translate brand values into a digital experience that felt:
- Clean and purposeful (like their products)
- Trustworthy and transparent
- Premium but accessible
Conversion Focus
Designed with a strong focus on the first-time buyer journey:
- Clear value proposition
- Social proof integration
- Streamlined checkout
Key Features
- Product Storytelling - Rich product pages that communicate quality and sustainability
- Size Guidance - Fit finder to reduce returns
- Subscription Option - Easy reordering for basics
Results
- Successfully launched and achieved sales targets in first quarter
- Lower than industry average cart abandonment rate
- Strong repeat purchase rate