Digital Ecosystem & Asset Manager
Designed a comprehensive digital ecosystem for Mack Trucks fleet customers, including an asset management platform for tracking and maintaining commercial vehicles.
Overview
Agency: VSA Partners
While at VSA Partners, I led the UX design for Mack Trucks (a division of Volvo Group). The project involved creating a digital platform to help fleet customers manage their commercial vehicles, including a responsive website redesign and asset management platform.
The Challenge
Fleet managers were using multiple disconnected systems to:
- Track vehicle locations and status
- Schedule maintenance
- Monitor driver behavior
- Manage fuel consumption
- Research and configure new trucks
My Role
- Led UX strategy and design for the platform
- Designed responsive web experience for MackTrucks.com
- Created mega menu navigation for complex product catalog
- Designed parts ordering and truck configuration tools
- Built design system for enterprise applications
Responsive Website
The new MackTrucks.com was designed to be fully responsive, serving both fleet managers researching trucks at their desks and drivers accessing resources on mobile devices in the field.
Key features included:
- Truck configurator and comparison tools
- Parts catalog with ordering capabilities
- Dealer locator with service scheduling
- Driver resources and training materials
Results
- Improved user engagement across all device types
- Streamlined truck research and purchasing process
- Created foundation for future connected vehicle features