Clarity over complexity
Complex problems deserve simple solutions. Clear thinking leads to clear design.
I'm currently Head of Design, People Experiences at Deel, where I lead an amazing team of creative minds. We're all about helping companies really connect with their people through innovative HR and payroll experiences—figuring out what makes global teams tick and how to support them effectively.
I've spent the last 17+ years diving into user research and product design, working with all sorts of companies—from big names like Heinz, Burger King, and Mack Trucks to tech companies like Shopify, Grubhub, and The Tie Bar. But what really gets me excited? Building great teams. For the past decade, I've been focused on bringing designers, researchers, and content folks together, helping them do their best work through mentoring and creating processes that actually make sense.
I love collaborating with product and engineering leaders to drive real results that boost market share year after year. There's something incredibly satisfying about seeing a team come together to create something truly impactful!
Complex problems deserve simple solutions. Clear thinking leads to clear design.
Good design scales. I build systems that empower teams to move faster.
Perfection is the enemy of progress. Launch, learn, and improve.
The best work happens when designers are supported, challenged, and trusted.
Leading the People Experiences team focused on Talent Acquisition, HRIS, Employee Engagement, Deel IT and Growth.
Led the Engage group, a cross-functional team of 25+. Delivered $3.2B+ in GMV. Catapulted 1P app adoption 50%.
Led Chicago Design Studio with 45+ designers, researchers, and content strategists. Achieved 95% increase in forecasting accuracy. Increased restaurant onboarding speed 86%.
Managed product, design, and engineering for $20M+ e-commerce platform. Increased conversion 0.5% desktop, 10%+ mobile.
Led strategy and design for Kraft, Kimberly Clark, CME Group, Mack Trucks, and Chicago Dept of Aviation.
Led cross-functional teams for Panera, Heinz, Johnsonville. Won Webby award for Panera website.